Case Study: Growing New Patients from Google-Case Study: Growing New Patients from Google Made Practice Drop PPO Plans

Video Transcription

Video Summary

The webinar featured Naren Aroraja, founder and CEO of Equal Marketing, discussing how dental practices can reduce dependence on PPO insurance plans by growing new patients through Google SEO. He explained that PPO write-offs act like a hidden marketing cost and shared a case study of a practice that wrote off over $537,000 annually while relying heavily on PPO patients. By investing in SEO and tracking new patient leads from Google, the practice gradually dropped its worst PPO plans, reduced write-offs, and increased profit by about $300,000 a year without seeing more patients.  <br /><br />Aroraja outlined six key steps to reduce insurance dependence: know your data, build a comprehensive marketing plan, add an in-office membership plan, get team buy-in, strengthen relationship-based care, and add services not covered by insurance. He also explained the core elements of dominating Google: consistent NAP information, strong Google review strategy, original content, quality backlinks, and strong E-E-A-T signals.  <br /><br />During Q&A, he emphasized that SEO is typically the most cost-effective marketing channel, while PPO plans are the most expensive form of “marketing.” He also noted that dropping PPOs works best when done gradually and supported by effective marketing and patient communication.

Asset Caption

Description Discover how one dental practice successfully dropped PPO plans and thrived by harnessing the power of Google. This webinar reveals the strategic steps the practice took to grow new patients through effective online marketing, with insights on using search engine optimization (SEO) and Google Ads to drive consistent, profitable patient flow. Join us to uncover strategies for boosting patient growth with smarter digital marketing! Learning Objectives Understand the process of acquiring new patients through Google. Explore the strategic decision to drop PPO plans and the impact of that change. Learn actionable steps to replicate this success in your practice.

Keywords

dental SEO

PPO insurance

Google SEO

new patient leads

write-offs

marketing strategy

membership plan

Google reviews

E-E-A-T