How to Schedule 37 More New Patients Every Month-How to Schedule 37 More New Patients Every Month

Video Transcription

Video Summary

The webinar presents an integrated marketing approach for attracting and scheduling more profitable dental patients without depending on deep discounts or low-reimbursement insurance. Speaker Ryan Minacho organizes the approach into three parts:

1. <strong>Differentiation:</strong> Identify tangible reasons patients should choose the practice, such as affordability, convenient hours, same-day services, specialized treatments, or a distinctive patient experience. Communicate these consistently through personalized website copy, real staff and patient photos, and testimonials.
2. <strong>Visibility:</strong> Reach prospective patients through local SEO, an up-to-date Google Business Profile, consistent directory listings, strong Google reviews, AI-search-friendly website content, and targeted Google and Meta advertising. The speaker emphasizes personalized content, clear service-page FAQs, logical website structure, and mobile speed.
3. <strong>Conversion:</strong> Track the full patient journey—from online discovery through calls, appointments, treatment acceptance, retention, and referrals. Record and audit calls to identify missed opportunities, improve front-desk performance, and guide marketing decisions with reliable data.

As an example, Minacho describes a fee-for-service practice that reportedly increased from about 30 new patients per month to 72 within five months after aligning its marketing and improving phone handling. He notes that websites and phone scheduling are common weak points, and advises startups to find a distinctive market position—such as Saturday availability or emergency care—and build on it.

The presentation concludes with a promotion for Firegang’s done-for-you marketing program.

Keywords

dental marketing

patient acquisition

practice differentiation

local SEO

Google Business Profile

dental website content

Google reviews

marketing conversion

call tracking

fee-for-service dentistry