Social Media Marketing: Strategies and Insights-Social Media Marketing: Strategies and Insights that Improve Patient Engagement and Lead to Growth

Video Transcription

Video Summary

Munish Joshi, founder of Orchid Harvest Marketing, presented a webinar on using social media to grow medical and dental practices. He explained that social media is not just for likes or followers, but for building awareness, trust, and engagement that lead to patient action.<br /><br />Key themes included:<br />- Understanding who is on social media and choosing the right platforms for your audience<br />- How social media fits into the consumer journey alongside search, websites, and reviews<br />- Creating engaging, mobile-friendly content that uses simple language patients actually search for<br />- Using personality, visuals, video, and local/community tie-ins to make posts more memorable<br />- Posting consistently, at least twice a week, and adapting content to seasonal or timely themes<br />- Training front-desk and team members so they understand campaigns, know how to answer calls, and can support follow-up<br />- Encouraging positive reviews through proper timing and easy review processes, while avoiding unethical incentives<br />- Building partnerships with community groups, local businesses, and sports teams to expand reach<br />- Staying mindful of cybersecurity, since social accounts and patient data can be targets for hackers<br /><br />He also shared practical tips on hashtags, stock photos, review templates, and tools like PowerPoint and Hootsuite. His overall message was that successful marketing is a process, not a product, and practices should humanize their brand, play to team strengths, and create genuine connections.

Asset Caption

In this course, you will learn about consumer social media behavior, how social media platforms operate and how to create content that connects you with people. Participants will learn ways to generate reviews that improve brand image, equity and search ability — three factors that are essential to the success of your practice in the digital age. Learning Objectives • Identify who is using social media. • Learn how to create engaging content that enhances your brand image/identity. • Properly and effectively generate reviews. • Identify why you need to have a social media/marketing strategy to grow your business.

Keywords

social media marketing

medical practices

dental practices

patient engagement

brand awareness

online reviews

content strategy

community partnerships

cybersecurity

Hootsuite

webinar